The TravisMathew Online Warehouse Sale is the companies largest sale of the year. The event alone generates a 40% boost in revenue for the quarter so needless to say it is taken very seriously by the company. The project as a whole required a complete spread including Launch emails, website assets, banner ads, social posts and custom SMU products. I managed to pass an animated logo that tied in a bit of fun to the gravity and importance of the sale.
Art Direction: Gabriel Corral Design: Gabriel Corral / 2016