Chef Soda is the personal gourmet soda designed and crafted by Todd English. During our meetings, Todd described to me how he was looking for a solution that would evoke class and an up-scale appeal, something not many gourmet sodas are lacking but he also wanted a more personal touch. I opted for a beautiful type treatment and a few clean illustrations to add some appeal. Lastly, Todds own personal signature to make the bottles complete and it really brought the design as a whole together. Todd was pleased and is considering moving on to a full stack of 12 flavors in the near future.
Art Direction: Gabriel Corral Design: Gabriel Corral / 2013