Moete, was a Brazilian honey wax based moisturizer and hand soap in search of an elegant identity that suggests high end crafting and natural ingredients. The hexagon pattern was the perfect connection to the product's roots while Geo Slab provided a thin stable mount which the overall brand could run with.
The most intriguing portion of this project came once we began discussing the packaging. The hexagon shaped soap proved to be quite the challenge to package, however, in the end, I opted for a modified classic clam shell dye that held nicely with 5 point clips. To complete the elegant feel and really drive this one home. We decided on a spot UV hex pattern accompanied with gold foil. Moete can be found in stores nationwide.
Art Direction: Gabriel Corral Design: Gabriel Corral / 2015