Nizuc is a high end 4 star resort located in Punta Nizuc Mexico, just south of Cancun. The primary objective was to develop an overall branding approach incorporating the pre-existing rabbit iconography and logotype. The project expanded into the development of the main web page including a booking agent as well as an interactive map and floor plans. I received the room schematics from the architect and from here I was able to create an illustrated floor plan for each of the existing room/suite types. The project as a whole needed to show Nizuc as a mysterious, classy and high-end getaway tucked into the Azur blue of the Mexican coast. Clean photography taken by myself and our team at the developing rooms and site along with a clean display font FEDRA SANS helped in communicating the sophistication and history of Mexico.
Art Direction: Roch Nakajima Design: Gabriel Corral / 2013
Floor plans for each room and bungalow needed to be developed from simple architectural line drawings. After a visit to the site in May 2013 I was able to bring back samples of fabrics and tiles that would be used in the final construction of each room. With these samples I was able to correctly develop accurate overhead views that would reflect the sophistacted Nizuc aesthetic.