The 2017 Online Warehouse Sale was given top priority in scheduling due to the success of the 2016 launch However despite the success, the executives were not sold on the fun vector based logo and requested something a bit more mature this time around. I was able to pass an 80s throwback style logo that incorporated many of the primary colors the executives liked. Unfortunately for the final launch, a toned down version was selected but I managed to push the more colorful options in the social assets. A complete launch was created including, web assets, social posts, banner ads and launch emails.
Art Direction: Gabriel Corral Design: Gabriel Corral / 2017