Founded in 2007, TravisMathew draws its inspiration from all aspects of Southern California culture and lifestyle. The company TravisMathew had been trying to find itself for the past couple years. How do you keep the fun and humor of the southern California lifestyle without alienating our roots in golf? With the help of a creative team that always stayed positive and open minded we were able to gradually move away from the golf driven design of the past and create more of a brand that embodies the "take it easy" attitude that many here know and love. And even if the brand is labeled the "Happy Gilmore" of golf, some would consider that a compliment.
I was fortunate to lead a multitude of marketing projects including monthly delivery launches, continuous website updates, catalog creation along with social and email campaigns.
Art Direction: Andrew Burton Design: Gabriel Corral / 2016-2017