The International Parkour and Freerunning Championship was an obstacle course/endurance test held in Panama City Beach Florida. The event brought together competitors from all over the globe with the majority being international from Russia and the Middle East. The main logo is based on a sporting shield and incorporates a bright yellow palette to provide a level of pop as well as urban elements and a bit of localized character from the home city.
Each competitor received a biography card with information and origin stories along with an action skill. Finally, the advertising for the event drew a lot from the urban appeal once more, by adding what could only be described as a flowing synergy found in shapes and gradients used in street art. This combined with the primary color palette and action photography lead to a popping and eye-catching campaign that really communicates the skill and passion of this community.
Art Direction: Roch Nakajima Design: Gabriel Corral / 2013